Hoddle

If you’re wondering what the hell a “hoddle” is, you’re not alone. To greatly simplify things, Hoddle is to Pass~Port what Chocolate is to Girl. Like a sister company with advantages. Technically, Hoddle gets its name from the Hoddle Grid in inner-city Melbourne, an area designed in the early 1800s by a man named Robert Hoddle (back when you could still get paid a decent wage for drawing maps and shit). Sadly, at the beginning of 2019, the Hoddle team lost its founder and friend Keegan Walker. Since Keegan’s death, the brand has been run by team riders and friends.