Always Do What You Should Do

Always Do What You Should Do started out as a brand for accessories and T-shirts, but now there are also decks and the always team is constantly growing. The idea for Always came from Nick, who was sharing a room with two New Zealand buddies in the UK. This humility with which the company was born is still present today and is reflected in campaigns for the Goma project, with which the brand raises awareness of the surf scene in the capital of North Kivu and supports its funding.