Hoddle Jack Kirk Images Deck – 8.5

If you’re wondering what the hell a ‘hoddle’ is, you’re not alone. To oversimplify things, Hoddle is to Pass~Port what Chocolate is to Girl. Like a sister company with benefits. Technically speaking, Hoddle gets its name from the Hoddle Grid in downtown Melbourne, an area outlined in the early 1800s by a guy named Robert Hoddle (back when you could still get paid a decent wage to draw maps and shit). Sadly, earlier in 2019, the Hoddle team lost their company founder and friend, Keegan Walker. Since Keegan’s passing, a couple of the riders have stepped up to help continue on with the brand.